Wireframes
Portfolio
Nicole Mercado
Hi!, I’m Nicole
I am an UI/UX Designer. Passionate about designing intuitive experiences that solve real problems. My approach centers on deeply empathizing with the user to craft effective solutions, ensuring every interaction is seamless and impactful.
Education
Bachelor’s Degree in Hotel Management (Marketing concentration)
Pontificia Universidad Catolica Madre & Maestra, Dominican Republic.
Certifications
Google UX Design Professional certificate
Coursera, Google.
Skills
- Ux research
- Wireframing
- Information Archietecture
- User Flow
- Prototyping
- Usability testing
- UI
Softwares
Projects
Projects
Case Study
Chic KiDs
Simplifying Secondhand Shopping for Parents
An intuitive app and website connecting parents to effortlessly buy and sell pre-loved children's clothing
Overview
The Chic Kids mobile app and website were created to provide a seamless experience for parents looking to buy and sell pre-loved children's clothing. My role as the lead UX designer involved conducting comprehensive research, creating user personas, and designing the app's interface to ensure an intuitive user experience. By focusing on both buyers and sellers, we aimed to tackle the typical challenges faced in the resale market.
Design Process
Graphic Designer
User Persona
Problems
- Time-Consuming & Inconvenient ProcessSelling children's clothes currently involves significant time and effort for busy parents (sorting, photos, listings, coordination). Buying is similarly fragmented.
- Lack of Trust & Quality AssuranceBuyers often worry about the true condition of second-hand items online due to misleading photos and a lack of standardized quality guarantees.
Solutions
- Time-Consuming & Inconvenient ProcessSelling children's clothes currently involves significant time and effort for busy parents (sorting, photos, listings, coordination). Buying is similarly fragmented.
- Lack of Trust & Quality AssuranceBuyers often worry about the true condition of second-hand items online due to misleading photos and a lack of standardized quality guarantees.
I conducted interviews with 5 parents to explore their experiences with buying and selling children's clothing. Participants were selected based on their recent involvement in resale activities, ensuring a diverse representation of challenges faced across different demographics. The key insights from these interviews revealed that parents consistently find it difficult to buy high-quality used clothes for their children, and the entire resale process is often annoying and cumbersome.
Maria Lennon
Graphic Designer
Age:
Gender:
Profession:
Location:
Experience:
34 years old
Female
Graphic Designer
United States
10 years
Background
Maria is a 34-year-old mother of two, living in a bustling suburban area. Her son, Leo, is 4, and her daughter, Sofia, is 18 months old. She works part-time as a graphic designer, balancing her career with her family responsibilities. Maria is tech-savvy and uses her smartphone for everything from managing her family's schedule to online shopping.
She's environmentally conscious and tries to make sustainable choices whenever possible.
Goals
- Efficiently manage children's wardrobes
- Contribute to sustainability
- Maximize value from outgrown clothes
- Find high-quality, affordable clothing
- Save time and effort
Challenges
- Lack of time: Her part-time work and full-time parenting responsibilities leave her with very little free time to dedicate to selling clothes or sifting through physical second-hand stores.
- Uncertainty of quality: When buying pre-owned items online, Maria struggles with the inability to physically inspect the clothing, leading to concerns about rips, stains, or general wear and tear that aren't fully visible in photos.
- Logistical complexities of selling: The process of photographing, listing, communicating with buyers, packaging, and shipping items is daunting and often acts as a barrier to selling clothes herself.
- Trust and safety concerns: Maria worries about the reliability of unknown sellers or buyers, including potential scams, misrepresentations, or uncomfortable interactions.
- Finding specific items
- “I need more time in my day to get everything done.”
- “I want my children to have quality clothes without breaking the bank.”
- “I wish I can trust online sellers more when buying second-hand.”
- “Uses her smartphone to online shopping.”
- “Researches sustainable clothing brands and second-hand options”
- “Struggles to find time to photograph,list, and ship items for resale.”
- “Worries about balancing work and family responsabilities effectively.”
- “Beleives sustainable choices are worth the effort.”
- “Concerned about online safety when buying from or selling to strangers.”
- “Overwhelmed by the constant demands of her time and attention.”
- “Frustrated by the inefficiency of buying and selling second-hand items.”
- “Satisfied when finding high-quality, affordable clothing for her children.’
THINKS
SAYS
DOES
FEELS
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Color Palette
Typography
Aa
Aa
Yadelvi Colombo
AaBbCc 1234
Semi Bold 40px
AaBbCc 1234
Semi Bold 32px
AaBbCc 1234
Semi Bold 24px
AaBbCc 1234
Semi Bold 20px
AaBbCc 1234
Regular 24px
AaBbCc 1234
Regular 20px
AaBbCc 1234
Regular 16px
Icons
User Flow
Testing
Design testing
Final Review
Ux/Ui Design
Design Direction
User flows
Low-Fidelity Prototype
Wireframing & User Flow
Research & Ideation
High-Fidelity Design
User interviews
Define objects
Data Collection
Project Planning
High- Fidelity Screens
Branding
Creating Design system
High-Fidelity Prototype
Desktop version
Designing Chic KiDs encourage parents to buy used clothes and resale their children’s. Leading to boost online sales, improve the economy for the parents and helped the environment.
Emphaty Map
Results
Freelance Project
For my UX portfolio, I am highlighting a project where I designed a marketing email for The Beauty Room, a local beauty clinic. The primary goal was to create a compelling and easy-to-read email to incentivize existing customers to book their next appointment.
Understanding the user and business needs
My process began with a thorough analysis of both the business's needs and the target user. The Beauty Room needed a way to re-engage clients and promote their services in a professional, branded manner. The target users were their current customers, who are busy individuals interested in self-care but may need a gentle reminder to book their next service. I focused on making the user experience as smooth as possible—from opening the email to get all the information about the beauty clinic in one email.
UX/UI Design Process
I started by wireframing different layouts to determine the most effective structure. The final design prioritizes clarity and a clear hierarchy. I used The Beauty Room's brand colors and fonts to ensure a consistent look and feel.
The final email design includes the following key components:
- A strong, enticing headline: This immediately grabs the user's attention and communicates the email's purpose.
- Visually appealing imagery: High-quality photos of the salon and its services were used to create a sense of luxury and professionalism.
- Concise, benefit-oriented copy: The text is brief and focuses on the benefits of self-care and the positive experience of visiting the salon.
- A clear call-to-action (CTA): The "Follow us on IG" button is prominently placed and easy to click, directly linking users to the salon's booking page.
- Responsive design: The layout was optimized for both desktop and mobile devices to ensure a seamless experience, no matter how the user views the email.
Outcome
The final design for The Beauty Room's marketing email provides a professional and user-friendly experience. It serves as a great example of how UX principles can be applied to marketing campaigns to drive user engagement and achieve business goals. This project showcases my ability to understand user needs, translate them into a clear and effective design, and deliver a solution that directly supports business objectives.
